Can evaluative conditioning change well-established attitudes towards popular brands? Your brain says yes even though your mouth says no

- Bosshard, Shannon, Koller, Monika, Walla, Peter

Enhancing the implicit association test: A four-step model to find appropriate stimuli

- Brenner, Gerhard, Koller, Monika, Walla, Peter

Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures

- Walla, Peter, Koller, Monika, Brenner, Gerhard, Bosshard, Shannon

Established liked versus disliked brands: brain activity, implicit associations and explicit responses

- Bosshard, Shannon S., Bourke, Jesse D., Kunaharan, Sajeev, Koller, Monika, Walla, Peter

Emotion is not what you think it is: Startle Reflex Modulation (SRM) as a measure of affective processing in NeuroIS

- Walla, Peter, Koller, Monika

Towards alternative ways to measure attitudes related to consumption: introducing startle reflex modulation

- Koller, Monika, Walla, Peter

Consumer neuroscience to inform consumers-physiological methods to identify attitude formation related to over-consumption and environmental damage

- Walla, Peter, Koller, Monika, Meier, Julia L.

Measuring affective information processing in information systems and consumer research - introducing startle reflex modulation

- Koller, Monika, Walla, Peter

Objective measures of emotion related to brand attitude: a new way to quantify emotion-related aspects relevant to marketing

- Walla, Peter, Brenner, Gerhard, Koller, Monika